Mission

Tea Alliance of Nepal is dedicated to promoting the Nepali tea industry by supporting tea producers, ensuring fair market opportunities, and enhancing the global presence of Nepal’s Orthodox and specialty teas. We strive to create a sustainable, ethical, and transparent tea industry that benefits farmers, producers, and stakeholders while preserving Nepal’s rich tea culture and heritage.

Vision

To establish Nepal as a globally recognized leader in Orthodox and specialty tea production by fostering sustainability, innovation, and international market growth. We envision a thriving tea industry that uplifts small-scale farmers, enhances economic development, and ensures the highest quality tea reaches consumers worldwide.

Objectives

  • Non-Profit and Ethical Growth: Operate as a non-profit entity focused on uplifting tea businesses and contributing to social welfare.
  • Market Expansion: Facilitate fair international market access for Nepal’s Orthodox and specialty teas, ensuring producers receive competitive prices.
  • Collaborative Market Network: Establish a transparent and participatory joint market network by mobilizing shared resources among member tea producers.
  • Global Promotion: Represent Nepalese tea at international trade fairs and exhibitions while organizing domestic tea festivals and trade events.
  • Support for Small Farmers: Assist small-scale tea farmers in adopting organic practices and provide technical training to develop tea cultivation as a sustainable business.
  • Tea Culture and Domestic Market: Promote tea culture within Nepal and build a sustainable domestic market for Orthodox and specialty teas.
  • Tea Tourism: Develop and promote tea tourism to improve the livelihoods of tea farmers and enhance Nepal’s global tea reputation.
  • Standardization & Regulation: Work within Nepalese legal frameworks to develop ethical guidelines for tea production, distribution, packaging, blending, and transportation, ensuring fair trade and consumer protection.
  • Access to Modern Equipment: Facilitate access to the latest machinery and equipment for tea production and provide training for efficient utilization.
  • Branding & Digital Promotion: Enhance Nepalese tea branding through digital media, social platforms, and international marketing campaigns while promoting environmentally friendly and organic tea farming.
  • Export & Buyer Linkages: Act as a facilitator between international buyers and Nepalese tea producers, assisting with export promotion and ensuring compliance with food safety standards.
  • Skill Development: Provide specialized training programs for tea makers to improve quality and innovation in Nepalese tea production.
  • Government & Industry Collaboration: Collaborate with the National Tea and Coffee Development Board and other government agencies to drive policy support and industry development.
  • Advocacy & Representation: Address industry concerns by liaising with relevant government bodies and advocating for policy improvements.
  • Partnerships with Global Organizations: Engage with international tea associations to foster collaboration, share best practices, and promote Nepalese tea globally.

Through these efforts, the Tea Alliance of Nepal aims to strengthen Nepal’s position in the global tea industry while ensuring sustainable development, economic prosperity, and the well-being of all stakeholders involved in tea production.